IDSA Chicago + McDonald's Present: Designing Experiences

McDonald’s, a well-known leader in the service industry, has developed a process they call Accretive Innovation, which allows them to create value-added customer experiences while continually streamlining operations. Their Innovation Center in Romeoville allows them to experiment with new solutions in full-size working kitchens and restaurants.

Please join us for a lecture and tour at McDonald’s Innovation Center and snack in their newest pilot restaurant. Denis Weil, IDSA, VP of Concept Innovation, will present: 

- how McDonald's has integrated customer experience design into its operations innovation process

- case studies on how McDonald's is using prototyping to validate concept direction and optimize concept design

- how to approach design challenges with accretive rather than dilutive experience and operational/production solutions 

Vice President of Concept Innovation at McDonald’s, Denis Weil, IDSA, ensures that new service and environment design innovations are developed based on customer insights and integrated with operations innovation. He is also an adjunct faculty member of the Institute of Design at IIT, where he teaches classes on Design for Service businesses, and was a member of 2006 IDEA jury. 

Please come out and support IDSA Chicago as well as gain some inspiration from a company with decades of innovation history. This PREMIUM event will fill up fast, so reserve your spot early. We hope to see you there!